PrimaryBid is an online platform that gives retail investors access to new share issues from listed companies—at the same time and at the same price as institutional investors.

PrimaryBid engaged KBS Albion to develop a new identity, marketing website, and native app to increase awareness, target investors, and secure additional funding. With an emphasis on it’s tools and services, PrimaryBid required an efficent, content-first approach to encourage an effortless investment experience. It was all about doing that one thing really, really well.

We provided PrimaryBid with four distinct creative territories as a rangefinding excercise to better understand the space the founders wanted to occupy. From this we landed on the idea of ‘Sophisticated Simplicity‘ and drew inspiration from the work of Dieter Rams and the Swiss Style. This direction championed PrimaryBid’s product vision with emphasis on a data-led, utilitarian, and intuitive experience. For private investors, it postioned PrimaryBid as a powerful component in their investment toolkit that democratised the primary market.

The team delivered—in about two months—a new positioning, identity, marketing materials, marketing website, and app. In the 12 months following, PrimaryBid secured an additional £2M investment to fuel pan-European expansion and rounded out the year having raised £64M for companies from 41 deals.

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