Founded in London in 1793, Bonhams is one of the oldest and largest auctioneers of arts and antiques. Ahead of it’s sale, Bonhams sought to demonstrate a clear vision and strategy for the business to entice potential private equity firms.

Bonhams engaged KBS Albion to overhaul their digital ecosystem and to validate a new digital service that would connect Bonhams Experts to customers in novel ways.

I led the visual design and provided a light-touch update to the Bonhams identity.

A design audit uncovered a high degree of sameness between the Big Four auction houses and a gap analysis revealed a number of ways in which to improve Bonhams’ visual language. Incorporation of distinguished typography, generous spacing, diverse layouts, subtle embelleshment, and steadfast attention to detail has resulted in a design language that is differentiated, contemporary, and serves to elevate Bonhams.

Bonhams was acquired by Epiris in 2018.

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